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   Mobile Platforms

 General - Background

(Go Back)


Since the web 2.0 revolution, websites, web services and dynamic content became the main driver of Internet usage.
The 1990's Internet was very different from todays web. Back then, websites were constructed out of textual content and a few images, and were targeted to consumers as landing pages - mainly to get information.
The new century's web revolutionized the Internet to be more than an information central point. It became a place where the user manages his social life, email, picture albums, blogs and more. The web 2.0 customized itself to become more suitable to the needs of the user: websites became "web services" and are offering an application like user interface, instead of just text and pictures.

What About the Mobile Internet?

The mobile arena is a bit different. Till not so long ago, the only interface for the web through a mobile device was WAP and mobile HTML websites. Mobile websites look more like how the web looked at the 1990's: white pages with text and a few images, and, of course, the endless up and down thumb-breaker scrolling. Mobile applications? almost everybody claimed they will never make it. It was very hard to develop mobile applications that are suitable for a large range of devices, and it was well-known that "users do not download applications".

And then came the iPhone

Yes, it changed the mobile world, with a marvelous multi-touch screen, slick interface, and cool finish. It also had the best up-to-then mobile internet browser - the Safari. Using the iPhone you could browse "regular" internet websites, zoom in/out and find what you need. Furthermore, when the iPhone OS 2.0 was released, and with it, the Apple App-Store, it changed the mobile internet world completely. Suddenly mobile applications were not so hard to develop, the user interaction was great, and downloading applications through the Apple App Store was  easy as sending an SMS. This led to an enormous hype of developing mobile applications on the iPhone. Media companies, Online newspapers and companies on-line services, developed an iPhone mobile application for their service.

Getting Your app "Up and Running"

Ok. developing an app for the iPhone is cool. But what about the rest of the mobile users, with other devices than iPhone?
You can go through the huge hassle of trying to develop a mobile application for each of today's popular platforms: BlackBerry, iPhone, Symbian, Windows Mobile, Android, Palm and J2ME feature phones. Still doesn't sound so bad? Now add the versatility of each mobile platform (except iPhone which is one and only, more or less) - Almost every mobile platform have at least a 2-3 flavors. The fragmentation killed the Mobile Star.
The only thing you wanted to do is to get your service on the mobile web quickly and easily, and now you have to deal with mobile development hassles, spend lots of funds and resources, and a LOT of time.

The Dynamism of the Web

The web today is very dynamic. Web services over the web are constantly changing, getting added with new features daily, and having bugs fixed frequently. Unlike the web, The problem with mobile applications is that they are statically installed on the device. This means that the only way to update an app is to issue an update release app, which your users have to actively install.

What if...
  • Creating rich mobile web apps would take days instead of months...
  • I could write my app once and have it run on all major platforms...
  • I could make changes in the background with no need to redistribute a new version for my customers...
  • I would be able to pay as I grow instead of investing large funds upfront...
Well, You Can.

Use Cellerium !

Getting your online service to mobile platforms as quickly as possible is the most important thing for you. You do not want to invest lots of funds ahead for development, not knowing whether this investment will be profitable for your service.
Using Cellerium's platform, and more specifically, Cellerium's Studio, you can quickly and easily create a mobile application which automagically runs on all popular mobile platforms.

A mobile app created using Cellerium's Studio is dynamic. This means, the app itself is located on Cellerium's mobile-services-cloud, rather than on the mobile device itself. This enables you, as an application owner, to make changes, fixes or feature additions to your application, without the need for your users to re-download/update their mobile application.

So, the main advantages of building a mobile application using Cellerium, are:
  • Create an app in days instead of weeks, and weeks instead of months
  • Use an intuitive, no-expertise-need, drag-and-drop web Studio
  • Your mobile app automagically runs on all major mobile platforms, without you having to do anything
  • Change/Fix/Add anything on your mobile app, and have the changes instantly appear on customers' mobile screens with no application update downloads
  • No need to spend huge funds on development - pay only for app hosting over our service-cloud